Qualitative & Quantitative

Qualitative Research:

Qualitative Research is the scientific method of observation to gather non numerical data. It focuses particularly on human elements of social and natural sciences using subjective Information helping clients understand in depth perceptions and description of targeted audience.

Market Frame supports full cycle qualitative data collection “From traditional one on one interviews to the most customised in the moment research techniques”

Local nuances are vital to the success of any qualitative market research project. We ensure that we add that bit of local touch to your research. Our local fieldwork team has extensive recruitment experience across B2B and B2C spectrum and we are well placed to recruit target groups with incidence rate as low as 1%. With exclusive focus on fieldwork we provide best in class recruitments and interviewing for different target groups. Experienced industry specific moderators engross into the life of research participants helping clients get the best possible information and understanding local cultural phenomenas.

Our data collection methodologies are aligned with our clients requirement.

  • Focus Groups
  • In depth interviews
  • Web based TDIs
  • Ethnography
  • Shop Alongs
  • Online Bulletin Boards
  • Online focus groups
  • Online communities
  • Consumer connects
  • Cognitive debriefing
  • Usability testing (mobile and website)
  • Mobile diaries

Quantitative Research:

Quantitative Research focuses on gathering numerical data through structured research instrument and statistical analysis of the data using computational techniques. With strong field network across geography Market Frame has the capability to support multimode data collection techniques including :

  • PAPI-Face to Face Interviewing
  • CAPI-Computer Aided Personal interview
  • CATI-Computer Aided Telephonic interview
  • Web based Online Surveys
  • Mystery Audits
  • Intercepts
  • Central location test
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